At the very start of an idea, difference is a point of interest. Something which is different, or even the opposite, of the normal will always be interesting. Whether that interest develops into something practical is another matter.
The purpose of any new idea is to show value and benefits. Any idea which at an early stage suggests large benefits is always worth hearing and pursuing. The benefits must, however, be made very clear.
An idea that has no obvious benefits is not a creative idea. It is not much use delivering an idea and hoping that there may be benefits somewhere.